AI search advisory · Manly, Sydney
Be the brand AI recommends.
Google's AI Overviews, ChatGPT, Claude, Gemini and Grok now shape who gets the call. We work on the signals each of them trusts, with almost two decades of search behind every decision.
Illustration of an AI visibility check for a sample business: it is absent from Google AI Overviews and not cited by ChatGPT, Claude or Grok, and mentioned occasionally by Gemini, Perplexity and Copilot, giving it a 5.7% share of answers against a top rival's 41.7%.
The shift
Every answer engine reads your business differently.
Search used to mean one results page. Now a buyer might meet your brand in a Google AI Overview, a ChatGPT answer, a Perplexity citation or a Copilot summary before they ever reach your website.
Each of these systems draws on different sources and weighs different signals. A change that lifts you in one can do nothing in another. Classic Google rankings still matter, and they run on their own rules again.
There is no single fix that carries across all of them. The work is engine by engine, and it rewards people who have watched search change many times before.
Services
Four practices, one view of search.
AI Search
Visibility in Google AI Overviews, ChatGPT, Claude, Gemini, Grok and the rest.
02Technical SEO
The crawl, render and index foundations that search and AI both depend on.
03AI Systems
Practical AI inside the business, built carefully and handed over.
04AI-ready websites
Sites engineered for search engines and AI crawlers from day one.
How we work
Diagnose first. Then a small number of long-term clients.
- 01
Diagnostic
A fixed-scope review of how search engines and AI systems see your business today, and what is holding you back.
- 02
Retained advisory
Ongoing senior counsel and hands-on work across AI search, technical SEO and the systems behind them.
- 03
Projects
Defined pieces of work such as migrations, rebuilds and AI implementations, quoted on their own.
Common questions
What is AI search visibility?
AI search visibility is how often and how accurately AI systems such as Google's AI Overviews, ChatGPT, Claude, Gemini and Grok mention or recommend your business when people ask them questions in your market.
Is optimising for AI the same as SEO?
No. Good technical SEO is still the foundation, but each AI system draws on different sources and weighs different signals. Work that helps in one engine may not carry across to another, so AI search needs its own engine-by-engine approach.
Where is Power Play Digital based?
Power Play Digital is based at 6 The Corso, Manly NSW 2095. We work with businesses on the Northern Beaches, across Sydney and throughout Australia.
How long has Power Play Digital worked in search?
Our principal has worked in search since 2007, much of it in highly competitive markets in Australia and overseas.
How do engagements start?
Most engagements start with an application, followed by a fixed-scope diagnostic. Ongoing work is then handled as a retained advisory, with larger projects quoted separately.
Work with us
We work with a limited number of businesses at a time. Tell us about yours.